A value statement shows the “soul” of the company

The term “value statement” is pretty self-explanatory. It’s a message which conveys the values and priorities of the company, organization or security officers it represents. This lets your service buyers and security officers know what’s important to our business and the kind of culture the security officer has.

That’s the real magic of a value statement – it is used internally and externally employees. It’s both a guideline for operations, security officers and a way of marketing to your core audience.

It’s as simple as that.

Still, I’ll be the first to admit that “value statement” sounds a little too close to being marketing jargon for comfort. What’s really important is that it’s something useful that is distinct and easily identifiable.

To help keep it distinct, you need to know how it differs from similar aspects like your mission and vision statements. Don’t worry, we won’t get lost in the terminology.